I have owned my HVAC company for a little over five years now, and I realized my customer acquisition was dropping off. I wasn’t sure how to go about retaining customers and continuing to grow my numbers. I talked to my sister and told her I thought I needed to do some HVAC marketing. She instantly called my wife and told her it was time for a shopping trip. I had to remind her I wasn’t going to the market, nor was I shopping. I wanted to market my HVAC company. She looked a bit disappointed and called my wife to tell her the shopping trip was on for Saturday and I was paying for everything. I thanked her and went back into my office. Two hours later, she came in with a list of online companies that specialized in HVAC company marketing. My sister, the receptionist and phone voice, had already fielded three of the companies and said they had the best marketing program at a reasonable price. She circled the two HVAC marketing companies that she thought would be best for us. After speaking to an employee at the HVAC marketing company, I had to thank my sister with more than a shopping trip. I was sure I was going to double my customer acquisition in a year, and I was sending her and my wife on a cruise. I threw hints about where they would like to go, but they were holding out on me. My sister said we needed to make sure we had the acquisition for the HVAC company before she would let me go to that expense.