Since the customer database was now younger and looking for ideas that were more environmentally friendly, I thought we should create a website that was pointing toward that end
After learning how to do his own HVAC company marketing, I figured dad wouldn’t need my help any longer, but I was wrong. He needed some to help with his new HVAC website. He thought he needed a new website, and I asked why. He told me about the plans for his company, but he didn’t know if he should keep it on one website, or on two. I told him that was his choice. Many companies had more than one website. We talked about one website or two and then he asked if it would behoove him to have the website overhauled. He thought this was stagnant since it was no longer attracting customers. He wanted the HVAC website to be fresh and modern. I worked for almost a week overhauling the entire website. I showed him the changes, and although many were subtle, they were more attractive and more pertinent to today’s customer. Since the customer database was now younger and looking for ideas that were more environmentally friendly, I thought we should create a website that was pointing toward that end. He agreed and helped me with ideas for the HVAC website. We were having a lot of fun doing some small changes on some pages, and some major overhauls on other pages. I couldn’t believe how receptive dad was with the changes in the HVAC website, and how perceptive he was to come with ideas I hadn’t even considered. My dad would have made an amazing HVAC web creator when he was younger, but he isn’t interested in working for everyone anymore.